Innovation in technology has changed how we conduct business today. The sales process is not left behind. The sales process steps have changed immensely due to the infusion of technology aiding the user to get the work done quickly and efficiently.
The importance of sales automation tools in digital era is immense. Using these tools in business can add value. The two major benefits are:
- It cuts down on the time consumed to do a task of data collection and validation of data
- Work gets done accurately and quickly
The above two factors have been the driving factors for the sales automation importance in b2b business. Automating common sales pipeline flows would be speeding up the work process.
Artificial Intelligence has revolutionized sales automation tools. The AI needs to be embedded into the tool for the particular task. With validated data in hand-verified by the tools, salespeople can focus on their job of selling. AI aids in gaining the advantage over your competitors with valid data and timely updates.
Automation and AI together with their sales software programs will increase the efficiency of the company with valid data and automated service workflows.
Database Marketing Companies
Companies are providing data for marketing purposes. Here are two companies that share business data to strategize marketing.
ZoomInfo takes pride to provide best sales database consisting of email addresses and contact numbers. The direct numbers to prospective customers are the key factor for ZoomInfo to gain its ground as the best database provider.
The data from Zoominfo does not come cheap. But the direct contact details of the customers cut down on the time spent.
Best data provider
Bestdataprovider also provides sales database to clients with the email addresses and contact numbers. The data provided is that of the decision-makers for the company. Data is crucial for any sales automation software.
The best data provider provides reliable and refined data. The data provider verifies data manually not by the bots. During verification of data, correction of data and removal of invalid data happens. The best data provider is on a mission to provide the data that enhances the business of its customers.
Types of Sales tools
Today, we will take a look at the best sales automation tools for business startups. The sales tools are widely used as they add value to the sales cycle.
- Agile CRM
The sales CRM Hubspot is easy to understand and get hands-on. The software is suitable for small businesses. The good display of analytics will give a fair idea of how the business is doing. You get to track which strategies have worked in favor of the business and what is not working for them.
The software is flexible to fit any business, with a free service offer and easy to learn and use. The KPI’s are easy to track on serviceable custom dash-boarding. The UI design is mobile friendly along with easy to send emails, recording calls and to manage the data. The above features have made it a hit amongst the users.
Hubspot’s CRM is a free tool available with free features available for email marketing, scheduling meetings, and pipeline management to mention a few.
Agile being one of the earliest adaptors of AI and automation has well-crafted CRM. The software can automate workflows across sales channels from phone to email. The software continuously keeps validating the data at regular intervals thereby keeping only valid data in the sales database.
The CRM speeds up the aspect of information gathering from social media and web leads. The feature to integrate with Google and RingCentral to mention a few is an added advantage.
Outreach is an account-based automation sales platform that is scalable at the same time. The tool ties up your inbox, phone and CMS (content management system) of the website. The software is designed around businesses. The option for the creation and maintenance of the workflows is a key feature that has made it known amongst salespeople.
Flexibility to build the framework to increase the production has been the key driver of the software. The efficiency of the software allows an effortless flow of services. The sales platform follows guidelines and has quite a few certifications accredited across the globe.
Omnisend automation marketing software is designed to suit eCommerce companies. The key features that work in favor of the software are the integrations with WhatsApp and Facebook. messenger to market across the social channels. The software is ideal for eCommerce marketers. Omnisend integrates with the eCommerce platform making it easier for the marketers to trigger marketing campaigns based on customer behavior.
Omnisend has brought multiple features under the same platform. Along with social media marketing, you can also plan the workflows for newsletters, email marketing, and SMS marketing.
Autoklose is a sales automation tool that keeps the sales team on the same page. The automation features such as generating leads, managing email campaigns and real-time generation of reports to name a few. The key features that enable to group the leads and grouping the target customer base are quite useful. The software provides several sales templates to choose from. There is a 14-day trial period available to check out if the tool suits your business.
Growbots takes pride with its 200 million contacts and comes up with the prospective list of customers falling in particular criterion. The platform is designed to zero down on the decision-makers in the company with a contact email address. The software is designed to track, customize and personalize email campaigns. Growbots allows you to test with the available templates to suit your requirements. The insights provided aid in increasing sales.
Calendly, an automated meeting scheduler is designed to reduce the time consumed to fix sales appointments. Used by more than 2 million users with popular clients such as Zendesk and LinkedIn is meeting the expectations of the users. The software allows you to embed it to the website allowing to schedule meetings with one or multiple people at a time. Additionally, Calendly supports webinars and training. There is an opportunity to set time zone detection, schedule notice time and to set buffers.
Entirely web-based sales automation software has a good interface and features designed around the sales process. The software aids you to create quotes with data from the database. The created quotes can be instantly converted to orders. There is a feature to exploit the leads created via marketing channels. The software keeps track of the moments in a buyer’s journey which is essential in sales software programs.
The sales automation salesforce is one of the top CRM by the amount of volume, Salesforce has gained popularity due to its AI and Analytics capabilities. It is an end to end CRM with a separate app to manage automation in the marketing area. The app Pardot aids in managing the customer data and accuracy of the data. Pardot is the interface between the sales and marketing pipeline. Many features in Salesforce is the reason for it to be the ‘Master’ amongst CRM tools.
Pipedrive is entirely mobile optimized CRM enabling third-party integration. It provides an opportunity to view the sales funnel from the time of its inception to completion of sales. The lead scoring feature not only displays data with multiple priority levels but also suggests the actions to be taken.
Pipedrive equipped with several modules and layouts is found to be very responsive. Customers working at a global level will find it to be a good assistant as it supports 13 languages and many global currencies.
Technology and data together are propelling the sales process. The sales automation tools are user-friendly and easy to use though it might take a while to get used to. With valid data in hand and right sales tool suiting your business requirement will prove to be a stepping stone for your business to succeed.